Charity Sector

The video games industry and its communities have a lot to offer to your cause: from mass awareness to a hard-to-reach audience, to huge fundraising and awareness opportunities.

But where to start?

Here! We have what it takes to help you break into this space successfully.

  • Our breadth of experience working in the video games industry, charity sector, creative industry, as well as streaming and content creation allows us first hand understanding of processes, ways of working, challenges and quirks in all sectors.

  • We focus on building products and systems that are authentic to your cause and empowering for your community to drive organic growth. Together, we will build a bespoke fundraising and awareness arm that stems from a strong foundation linked directly to your unique values. 

  • Finding the common language between the two secular sectors and uniting them seamlessly for a successful campaign requires thinking outside of the box and finding the shared thread that might not be visible at first. We are the expert in crafting stories and activations that will bring break-through success whilst staying true to your identity.

  • A ưheelhouse of expertise from creative concept to execution, bespoke to each company/charity/brand: we will be your go to support for as long as you need us, in whatever way you need us.

  • We value and respect your resources. We ensure to utilise what you already have, provide full transparency and find ways to maximise your results with minimal cost.

How we will do it?

Review & Strategy

We’ll review everything about your charity to find what's working, what should change and any new/missed opportunities that could bring instant impact in relation to gaming and streaming.

Planning for Growth

Next, we turn our findings into a realistic calendar of actionable and realistic objectives, utilising your available resources and channeling them in the most impactful way.

Consistency & Improvement

Success takes time and refinement. We work together to review as we develop to make sure we are constantly optimised in our efforts and utilising your resources in ways that work.

Choose your package

Foundation

Key features include foundational support designed to introduce charities to the video gaming/streaming world, maximising outreach potential through tailored strategies and platform presence.

    • Develop fundraising arm to connect with the video games industry

    • Set up presence on all relevant platforms and formats

    • Complete charity identity fit for industry and audience - ToV, sub brand, hashtag, webpage, socials, resources and accessibility.

Outreach

Our enhanced package offers deeper integration with gaming/streaming dynamics, focusing on creating an impactful outreach strategy that resonate with your cause and elevate fundraising efforts for existing and new audiences

  • Everything included in the foundation package +

    • short list of opportunities that make sense for your charity - influencers, platforms, existing events and companies.

    • Calendar timeline of activities for one calendar year to grow your community, supporters, outreach and awareness.

    • Outreach comms for stewardship for new and existing supporters fit for industry and audience - ToV, sub brand, hashtag, webpage, socials, resources and accessibility.

Level Up

The LevelUp Package delivers a comprehensive suite of services, ensuring your charity is effectively represented in the gaming/streaming sector, driving awareness and engagement that leads to meaningful contributions with a bespoke annual fundraising event developed specifically for your cause.

  • Everything included in the foundational and outreach package +

    • Develop a unique and bespoke annual fundraising event specifically developed for your charity. including blurb, stewardship, creatives (event logo, social content, streaming overlays, etc), plans for outreach, partnerships, fundraising mechanics and sign up incentives.

    • Full event management for one complete rotation with learnings post event report can be discussed for additional cost.

Not ready to commit? No problem, book a free 30 minute call with Jake.

“We couldn't have achieved what we have this year without Jake's innovation, expertise, industry knowledge and extensive connections within the video game community! I would highly recommend anyone working within charity gaming to get in touch with Jake.”

Emma Lambert - RSPCA

“Jake’s ability to build relationships within the games industry and create bespoke partnership opportunities has enabled Autistica to develop great strategic opportunities.”

Maggie Allen - Autistica