Our Story

Hello, 

Welcome! My name is Jake Mackey. Over the last 15 years, I had the privilege to be the inside force of several triple AAA titles in the video game industry, and of a leading UK charity to raise vital fund via video games. I have worked with streamers and content creators for impactful and long lasting content and partnerships, and steered head several creative ideas for different businesses. 

After taking a life-affirming pause in 2021, I stepped into the role of primary carer for our newborn whilst rounded off my Animal Conservation and Biodiversity degree with First Class Honours. My thesis explored how Monster Hunter, a best selling recreational video game series did unintentionally yet successfully impart real-world ecological knowledge to its players, and how there are abundant opportunities that the third sector can harness from the now biggest entertainment industry in the world. This solidified my passion in helping charities and the third sector to effectively engage with the gaming industry for philanthropic success.

LevelupJake, established in 2023, combines expertise from the video game, creative, and charity sectors to tackle the challenge of uniting these distinct worlds. We're here to democratise success stories in the gaming space, providing a clear and affordable roadmap to every charity big and small. As a fully digital consultancy, LevelupJake brings down physical barriers, offering you a bespoke guide to navigate and triumph in the gaming and content creation landscape.